Is Tik Tok taking over my life! and other thoughts on 2021.

Happy New Year to you from OSBD.

Probably like so many you have been very happy to wave goodbye to 2020 as THE year to forget. It has been hard , very very tough for some and tough for all.

Unfortunately 2021 despite some light on the horizon remains just as challenging.

One thing that has definitely gone crazy is people engaging on social media and the explosion of sharing almost anything across those platforms. Tik Tok is one that has seemed to just take over some people lives!

Some Tik Tok facts, just in case you didn’t know them.

TikTok is available in over 150 countries around the world, in 39 languages. The latest available official statistics show that there are 500 million TikTok users around the world (monthly active users). The 500 million figure, however dates back to an official announcement in July 2018. So is most likely much bigger now, especially since the pandemic drove so many of us into our social media shells.

It was initially launched as Douyin in September 2016, in China. The following year, in 2017, the app was launched by ByteDance for markets outside of China. TikTok and Douyin both use the same software, but maintain separate networks in order to comply with Chinese censorship restrictions. TikTok is available all around the world via the App Store or Google Play stores.

Their mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.” In doing so, TikTok competes with giants like YouTube, Instagram, and Facebook that have either the backing of Google or Facebook. 

Whatever your thoughts on TikTok specifically , there can be no doubt the whole app based social media world is a very dominant factor. My hope is that whatever form creativity takes, it leads to bigger and greater things. We at heart as human beings love telling stories , being creative and sharing those with one another. Cave paintings to feature films and everything in between.

Lets hope whatever the challenges 2021 continues to throw at us, we embrace being creative , using what we create to celebrate , encourage and entertain one another.

Stay safe. Get in touch if we can support your creativity.